Daniel Hermawan, S.AB., M.Si., MBA.

Riwayat Pendidikan

S2 – Magister Administrasi Bisnis – Universitas Katolik Parahyangan, Indonesia
S2 – Magister Administrasi Bisnis – Jiangsu University, China
S1 – Ilmu Administrasi Bisnis – Universitas Katolik Parahyangan, Indonesia

Jabatan Akademik

Lektor

Jabatan Struktural

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E-Mail

daniel.hermawan@unpar.ac.id

Mata Kuliah yang Diampu

1. Komunikasi Bisnis
2. Komunikasi Pemasaran Terpadu (2019)
3. Pemasaran Digital (2019)

Bidang Riset

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Keanggotaan Profesi/Sertifikasi

1. BNSP – Digital Marketing
2. BNSP – Content Creator
3. BNSP – Pendamping Kewirausahaan
4. Anggota Perkumpulan Internasional Peneliti Ekonomi, Sosial dan Teknologi
5. Anggota Asosiasi Ilmu Administrasi Bisnis Indonesia (AIABI)
6. Anggota Forum Manajemen Indonesia (FMI)
7. Anggota Virtual Education Academy (VEA)

Publikasi

1. The rise of e-learning in covid-19 pandemic in private university: challenges and opportunities
2. Marketing mix on customer loyalty at coffee shop in bandung
3. The importance of digital trust in e-commerce: Between brand image and customer loyalty
4. Influencer Marketing in Digital Era: Does It Really Works?
5. Asuransi dan Pandemi Covid-19: Peran Persepsi Konsumen dalam Keputusan Pembelian
6. Digital Marketing Strategy of Creative Consultant during COVID-19 Pandemic: a Qualitative Approach
7. The Role of Personal Branding and Customer Experience at Warung Kopi Asiang Pontianak
8. Buyer’black box model change in covid-19 pandemic
9. Social Media Marketing on Brand Awareness Local Indonesian Cosmetic Somethinc
10. Analysis of Kampoeng Radjoet’s Content Marketing Strategy
11. Customer Experience Of Multi-Service Platform: The Mediating Role Between Brand Extension Strategy And Brand Image
12. The role of product knowledge on purchase intention: Case study of agriculture biological product
13. SELL WITHOUT LYING: THE ROLE OF AUTHENTIC MARKETING AND STORYTELLING IN PENTINGSARI TOURISM VILLAGE
14. Loyalitas Pelanggan RC Motogarage Bandung: Peran Pengalaman Pelanggan Dalam Masa Pandemi Covid-19
15. Ethnic Marketing in Bibliographic Analysis in 2013 – 2022: Current Trend and Issue
16. Analisis Loyalitas Pelanggan pada Timezone Bandung Indah Plaza
17. Redefining Customer Experience in the COVID-19 Pandemic: Empirical Approach of Home Furnishings Retailer
18. The Value of Innovation in Tobacco Processing Products: An Evidence from Bandung E-Cigarette Industry
19. Marketing Innovation in Industry 4.0: Experiential Marketing Practices in the Culinary Industry

Google Scholar : https://scholar.google.com/citations?hl=en&user=eU1IQGQAAAAJ
SINTA : https://sinta.kemdikbud.go.id/authors/profile/6686268
Scopus : https://sinta.kemdikbud.go.id/authors/scopusanalysis/6686268